I first realized I was a creative strategist as a broke college kid finding the most inventive ways to sneak into concerts. The same instincts of spotting openings, building stories, and sparking hype turned out to be perfect for brands too.

Since then I’ve helped launch festivals, shape emerging consumer brands, and create cultural experiments where product, story, and community collide.

When I’m not building brands, you’ll probably find me hiking to a waterfall, stage diving at a punk show, hanging with my senior dog Rylo, or quoting 90s comedies (Chris Farley forever).

A few fun facts:

• Was the lead in a 3 Musketeers chocolate TV spot 💀

• Been to 50+ countries and counting ✈️

• Created a Discord community for 1000+ queer gamers 🌈

• I like to build my own computers 🖥️

• Equally obsessed with Britney Spears & hardcore punk 🎤

No public socials by choice. I treat platforms as research labs for culture and trends. If you want to collaborate, email’s the move: jonimdrs@gmail.com