Cakes launched as rapper Lil Debbie’s cannabis line with edibles, flower, and CBD skincare into a market overcrowded with clichés. The brand needed to feel indulgent, stylish, and impossible to ignore.

Reframe cannabis as an indulgent, dessert-style pleasure. Pastel palettes, frosting-dripped graphics, and a playful-yet-chic vibe turned Cakes into a lifestyle flex, not something to hide.

Strategized a brand identity and packaging system that stretched from edibles to skincare. Dropped at Blazers Cup with live performances and sampling, then grew through merch, event activations, and digital buzz.

Cakes’ launch punched above its weight. Fans flaunted the packaging like merch (one even tattooed the logo), and the skincare line added a wellness edge. Proof that branding can turn a small drop into cultural buzz.