Health-Ade
Launching Booch Pop With Flavor-First Storytelling
Services: Social Strategy · Copywriting · Visual Strategy
Design & Illustration: Steph Medeiros
Client: Health-Ade
Strategy Framework
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✘ The Brief
Health-Ade, the fastest-growing kombucha brand in the U.S., was rolling out Booch Pop: a fizzy kombucha soda. They needed a launch that would go beyond health talk and make Booch Pop feel fun, craveable, and shareable.
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✦ The Big Idea
We positioned each flavor as a character with its own energy. Bold, playful, and easy to show off online. The creative leaned into colorful backgrounds, collage textures, illustrated fizz, and cheeky copy to make Booch Pop stand out as a soda with personality.
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➽ The Activation
We built a flexible campaign system: static + motion content for social, paid digital banners, and launch assets that gave Booch Pop a recognizable online identity. Off its success, we extended the system to other SKUs. We promoted Health-Ade's new summer flavor drops and made Halloween teaser posts for their Plus line that bent the rules for a spookier vibe.
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✿ The Impact
The Booch Pop launch boosted Health-Ade’s social engagement and gave the line a playful, craveable identity. The summer push built on that momentum, while the Halloween teaser showed the system could flex seasonally. Together, these campaigns proved Health-Ade could show up in culture with personality and performance.
Booch Pop Launch Campaign
Introduced Booch Pop with the idea of flavor as character. Each can became a flavor persona with bold collage textures, illustrated fizz, and playful copy that turned kombucha into a soda with personality.
Introducing Health-Ade’s New Summer Flavors
Built off the Booch Pop system for a seasonal drop, with bright visuals that kept the energy high and proved the creative could flex. Summer flavor posts hit 6–9x Health-Ade’s usual engagement.
Halloween giveaway teaser hit 15x Health-Ade’s usual engagement, proving the system could stretch for seasonal drops and still deliver excitement.
