Megan Rapinoe and Sue Bird founded A Touch More, a production company at the intersection of culture, sport, and activism. They needed more than a logo. They needed a strategic and visual foundation that reflected their voice, mission, and influence.

When a brand carries cultural weight, it needs clarity, conviction, and story. The goal was to translate their values of equity, visibility, and representation into a brand platform that could grow across projects, partnerships, and storytelling.

Collaborated closely on defining the brand’s mission, values, and positioning frameworks, building the strategic foundation for A Touch More. Guided messaging development, ensuring alignment with the founders’ purpose and voice. Supported the creative direction through references for launch photoshoots.

A Touch More launched with features in Variety and coverage across major cultural outlets, including Glennon Doyle’s We Can Do Hard Things podcast. By grounding the brand in strategy and values, it debuted as a platform for representation, storytelling, and cultural change.