While digging through my childhood stuff, I found my old Pokémon card collection and thought, what if nostalgia got a little louder? I turned that moment into a cultural experiment, colliding two worlds I love—punk rock and Pokémon—to build a brand that felt like it came straight off the merch table at a basement show.

Pokémon has its fandom. Punk has its rebellion. Punkémon brought the two together into one irreverent world of nostalgia and noise. Charizard got a blonde mullet, Jigglypuff went metal, and childhood icons became streetwear antiheroes. The goal was to make something people would wear, not just reference.

I built the brand positioning, voice, and launch strategy, treating it like a band drop instead of a product release. I flew back to my hometown to film the rediscovery of my card collection, grounding the story in real nostalgia. Then I led creative direction across merch (tees, hoodies, patches, stickers), web, and paid content, producing and animating the “Metal Jigglypuff” promo video that teased the first drop. Scarcity was the tactic, and culture was the hook.

The first drop sold out quickly and built a loyal fan base that treated Punkémon like a lifestyle brand, not a parody. The project turned childhood nostalgia into cultural storytelling, proving that a sharp idea executed with heart and humor can make something small feel massive.